Nike Loves Balls

Which is why they are using “huevos” in their campaign to motivate and to increase support for the national team. At least we can agree that the Mexican national team needs some (Huevos, not support. Actually, both.)

You all should know what “huevos” means. No, not eggs. Some of you refer it as balls, cojones, pantalones, or whatever. It straight up means courage, energy, desire, and everything that makes winners. Pretty much, what is needed against the USA on August 12.

The Nike honchos put it in better words:

“HUEVOS is a new way to understand football, to give it all on the pitch and to dare, without fear, to leave your mark. To make an example to everybody”

New way to understand football? Through balls? Mkay.

At least the logo doesn’t include something twisted like an open mouth, ready and waiting. (Okay, enough. Let’s move on).

Those involved with Nike’s balls: Memo Ochoa, Rafael Marquez, Gerardo Torrado, Carlos Vela and Giovani dos Santos.

A few examples:

“Balls: to keep on believing when no one else does”

Balls: to start the attack from the defense. (In Rafa’s case, from the couch. -Editor)

Balls: To support an entire country on your legs without trembling.

Balls: to clear away the critics with your hands. (Reference to goalkeeping, makes more sense in Spanish).

I think that it’s a clever way to increase support, because lack of “huevos” is something that is mentioned often when criticizing the national team after underperforming.

The official Facebook group is http://www.facebook.com/huevosmexico which is having a “look at the sky with your mouth open and take a picture” contest. I sure as hell won’t be joining a group called “Huevos” as my lady friends could get the wrong idea. Everybody these days knows Spanish.